- About Us
About SF London: Securing London's Shopfronts for Over 20 Years
- About SF London
From Humble Beginnings to London's Trusted Shopfront Experts
Our story began 25 years ago when two friends, Malik and Sajjad, immigrated to London from Pakistan with little more than their skills as craftsmen and a dream of building a better life.
Raised in a family of artisans, Malik and Sajjad had learned the intricacies of working with glass, wood, and metal from a young age. They brought with them a deep respect for quality materials and a commitment to hard work that would become the foundation of SF London.
Starting out in a small garage in East London, the friends took on any job they could find, building a reputation for reliability. Word spread quickly among the tight-knit community of local business owners, and soon, SF London was taking on larger projects across the city.
As the years passed, Malik and Sajjad never forgot their roots. They continued to prioritize the values that had brought them success: integrity, good workmanship and care for their customers. The business grew, but the personal touch remained.
Today, SF London is a family-friend-run company with a team of skilled artisans who share Malik and Sajjad’s pride in their trade. From designing and installing stunning shopfronts to providing 24/7 emergency repairs, we continue to serve London’s businesses with the same commitment to quality and customer care that has defined us from the start.
We understand the challenges that small business owners face because we’ve lived them ourselves. We know that a shopfront is more than just glass and metal; it’s the face of your business, and a reflection of your hard work and dedication.
That’s why we approach every project, big or small, with the same level of care and attention to detail. When you work with SF London, you’re not just getting a contractor, you’re getting a partner who is invested in your success.
Our Mission
To secure and enhance London’s shopfronts with careful workmanship and a firm commitment to our clients’ success.
Our Vision
To be London’s most trusted and innovative shopfront company, empowering businesses to thrive with confidence and style.
- Core Values
What We Believe In
To empower businesses with intelligent tools that save time, increase productivity, and turn data into meaningful actions.
Craftsmanship
Doing every job properly, down to the last fixing.
Reliability
Being the dependable partner our clients can always count on.
Integrity
Conducting business with honesty, transparency, and unwavering ethics.
Innovation
Using better materials and methods when they improve the job.
Simplicity
Making the complex simple, so our clients can focus on what matters most.
User-Focused
Putting our clients at the heart of everything we do.
- Secure Your Shopfront Today
Our emergency response team is ready 24/7 for your urgent shopfront and shutter needs. Call now for fast, reliable service.
- 20+ Years Experience
- 24/7 Support
- Fully Insured & Guaranteed